Japanese consumers turning to New World wine, says report

Japanese wine drinkers are increasingly open to trying new styles and countries as the country’s wine market ‘comes of age’, according to a new report. Chile has been a major beneficiary of this maturing trend in Japan, with the country’s wines more than tripling their share of the market over the past seven years and overtaking France late in 2014, says Rabobank in its latest wine quarterly report. Australian winemakers are also seeking a greater presence in Japan.