Wine Australia launch Market Program Guide for user-pays activities

Wine Australia has launched its updated Market Program Guide outlining upcoming user-pays activities available to wine brands, exporters, importers, regions and states to promote Australian wine both domestically and in key export markets. The guide currently includes 53 user-pays opportunities in 16 markets ranging from trade-focused events, consumer events, retail promotions, tastings and masterclasses, educational initiatives and advertorial opportunities to sommelier and trade immersion activities, that all aim to promote the diversity, quality and regionality of Australian wine.