Wooing the high value Chinese traveller

China is on the verge of an outward tourism boom as middle-class incomes surge. Already New Zealand has begun to chalk up more business as more high-quality Chinese tourists spend more time (and money) during their visits here, especially on food and wine. CLSA reckons that outward tourism boom will gather pace as the country’s per capita GDP approaches a tipping point of US$8000, which will lead to a massive increase in discretionary spending power across the Chinese middle-class.