Yealands Family Wines picks Special Group NZ as global advertising partner

After a strategic pitch process, Yealands Family Wines has appointed Special Group to be its global design and advertising agency partner. Michael Wentworth, Yealands general manager of marketing said: “We are impressed by Special’s holistic design and advertising capability. As a global business we’re also excited about their team’s broad international experience, and the success of their office in Australia – one of our key export markets. Culturally too, they just seem a great fit for Yealands.”