What’s in a wine label?

Going on a journey is a bit of a buzz concept today’s culture and it’s no different with wine where customers want to engage with the story, colour and life behind what’s in their glass. Simon Forsythe runs a wine bar and cellar door offering only wines from Orange in central west New South Wales and he’s well aware of how customers choose their drop. With a background in marketing and having worked to change the image of several well-known international food brands, he believes the colour, life and story of the wine as portrayed in the label is key.