Scarborough Wine Co. hosts winery InstaMeet

Australia’s very first Winery InstaMeet attracted more than 60 influencers at Scarborough Wine Co. in the Hunter Valley last weekend. A growing phenomenon across Australia, an InstaMeet sees a group of Instagrammers join forces at a pre-organised location to take photos and videos to post on their social media accounts. Instagram is one of the fastest-growing social platforms in Australia with more than five million monthly users and boasts growth of over 30% in the last year. Scarborough Wine Co. took up the opportunity to connect with a distinct group of enthusiasts and share its Hunter secrets.