Jacob’s Creek serves up Agassi deal

Jacob’s Creek has signed a three-year deal with tennis legend Andre Agassi as the Australian wine brand seeks to reinforce its connections with the sport. Former Wimbledon champion Agassi will feature in a global promotional campaign for the Pernod Ricard-owned brand which will encourage consumers to embrace Jacob’s Creek’s “True Character” tagline. The campaign will be amplified throughout The Wimbledon Championships to reinforce the brand’s status as the Official Wine of Wimbledon, reports The Drinks Business.