Woolworths Liquor Group rebrands as Endeavour Drinks Group

Woolworths Liquor Group has announced that it will be changing its name to Endeavour Drinks Group. The company informed supplier partners today. Endeavour Drinks Group will incorporate Woolworths’ banners: Dan Murphy’s, BWS, Cellarmasters and Langtons. Rose Scott, General Manager Merchandising and Marketing said the company wanted a new name that would differentiate its liquor business from its supermarkets food business.