Majestic aims to be the Apple Store of wine

Speaking to db in an interview, the new md of Majestic Retail John Colley said the wine specialist had developed an operational business plan based on the vision put forward by CEO Rowan Gormley last November, adopting ideas and input from staff across the business. The company’s new stated aim to be the nation’s favourite wine specialists, and Colley drew a parallel with the effective way the Apple Store has built and maintains loyalty with its customer-base by focusing on what it sees as its usp – its in-store experience.