Wine fridges become a kitchen staple as Electrolux buys Sydney’s Vintec

Swedish appliances giant Electrolux has purchased Vintec, the Sydney-based wine fridge company, as its product becomes more mainstream in Australia’s kitchens. Vintec, based in Leichhardt in Sydney’s inner west, generates about $22 million in annual sales, with about 70 per cent of those coming from Australian buyers of the temperature-controlled wine cabinets. It is closely involved with an aggressive discounting promotion with Treasury Wine Estates, the owner of the Penfolds wine brand.