Bibendum app re-launch aiming to become the Instagram of the wine world

Bibendum is re-launching its educational wine app, Plonk, with the aim of re-creating the success of photo-led social media platforms such as Instagram and Snapchat. Now that the merger with Conviviality is well on its way, the supplier is aiming to create an “engaged community of wine drinkers” via their app, with more capabilities to help consumers remember what they were drinking at parties and other social occasions.