Australia’s upper-end wines “not cutting through” in UK

UK consumers still perceive Australian wine to be homogenous and dominated by big brands, according to the CEO of Berry Bros & Rudd. Speaking at the Winemakers Federation of Australia conference in Adelaide earlier today, Dan Jago, who assumed leadership at the UK wine importer, retailer and merchant last year, warned that Australia’s “fine or esoteric or artisan wines” are not cutting through in the country.