Cracking the Chinese market, one dish at a time

A South Australian production company is making inroads into the labyrinthine Chinese market with cooking show Chef Exchange, which follows Adelaide chef Jock Zonfrillo and Shandong chef Qu Jianmin as they explore each other’s food, culture and customs.“Chef Exchange is helping to create awareness of the state’s primary producers in a key export market with Boston Bay Wines, Ferguson Australia Lobster, Hutton Vale Farm and Seppeltsfield Winery among those featured in the first series,” 57 Films Director and show producer Paul Ryan said. Four half-hour episodes of the show, made by Adelaide company 57 Films, will be screened on China Central TV News, which is broadcast to 180 countries around the world.