Morrison backs single Australian export brand for China

Australian products sold to China could soon come under a “one brand, one logo” labelling strategy as exporting deals ramp up following the recent free trade agreement. The new campaign — led by Australian mining and agriculture magnate Andrew “Twiggy” Forrest — would see all Australian food products — including beef, vegetables, cheese, wine and high-end condiments — sold to China marketed as “Australian” as opposed to their individual branding. Along with umbrella marketing, the labels are designed to be counterfeit-proof so that quality-conscious Chinese consumers know where they’re product is sourced from.