G.H. Mumm ready for a rosé push

Bryan Fry, the Managing Director of Pernod Ricard Australia, has told TheShout that the company’s plans to continue the strong support of the G.H Mumm brand will see a big push on rosé. Fry said that over the past seven years Pernod Ricard Australia has been investing strongly behind G.H Mumm and in that time the brand has seen 65 per cent growth. That growth has seen the brand move from number eight in Australia to number two with Fry adding “hopefully we’ll overtake the market leader some time very close in the future.”