Australians, stay home! It’s where the the profits are

Australia’s unique environment doesn’t always translate successfully to less pristine corners of the globe. There’s a pattern in Australia’s corporate ecosystem. With notable exceptions – Rupert Murdoch’s News Corp. and Twenty-First Century Fox, Frank Lowy’s Westfield, shipping pallet distributor Brambles and the mining and energy companies that raise global revenue from their domestic assets – the country’s biggest businesses seem to thrive at home. They often stumble the moment they head overseas. If food and supplements makers Treasury Wine Estates, Blackmores and Bellamy’s have done better, it’s thanks largely to Chinese demand for Australia-branded products.