ViniPortugal unveils ambitious growth plan (Portugal)

ViniPortugal are planning to boost sales of Portuguese wine in the UK by 8% over the next three years. Using an annual budget of €500,000, the organisation is targeting 30 restaurants and 30 independent wine merchants in London, Manchester and Edinburgh with promotions and tastings. Speaking to The Drinks Business, Nuno Vale, marketing director at ViniPortugal said, “We will be more modern, provocative and aggressive in our promotion of Portuguese wine.”