Campo Viejo ditches crianza (Spain)

Campo Viejo has dropped the crianza cue and opted for varietal labelling in an attempt to attract more consumers. The well-known brand from Rioja has replaced its crianza with Campo Viejo Tempranillo 2010 following research which shows that almost 70% of wine drinkers consider the grape as the most important factor when deciding what to buy. Pernod Ricard, owners of the brand, also believe Tempranillo could be a flagship for Spain, comparing its potential to New Zealand’s success with Sauvignon Blanc, reports The Drinks Business.