Aussie wine in China needs rethink – expert

Australia should promote expensive wines in China to change a perception that Australian wine is cheap and therefore not good. Australian wine exports to China were worth $181 million in 2010-11, well up from $21 million in 2005-06, figures released yesterday by the Australian Bureau of Agricultural and Resource Economics and Sciences show. Professor Zhangyue Zhou, director for the Centre for AusAsia Business Studies at James Cook University, there were significant export opportunities for Australian winemakers in China, but the product suffered from an image problem, reports News.com.au.